Industrial Blogging Requires Commitment and Perseverance

Industrial blogging is an important and integral part of manufacturing content marketing. Yet, I’ve found that many manufacturers and engineering companies are not willing to invest the time and resources for industrial blogging. I once had the VP of Business Development at a manufacturing company tell me, “This s**t doesn’t work.” The problem is not…
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E-Commerce for Manufacturers and Distributors—What You Need to Know

Historically, e-commerce for manufacturers and distributors has been lagging with some exceptions. I know of two industries that have adopted e-commerce quickly—distributors of industrial automation products and electronic components. However, times have changed. Industrial manufacturers and distributors are poised to dive right into e-commerce. The pandemic has accelerated the trend towards online sales. According to…
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The Industrial Buyer’s Journey—What Manufacturing Marketers Need to Know

The Industrial buyer’s journey can be complex and typically involves a committee of decision-makers. Sometimes the sales cycles may be as long as 12 to 18 months, for example, custom-engineered systems. Of course, not all industrial sales take that long. You may want to read my earlier post on the industrial customer journey. The industrial…
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Landing Pages for Industrial Lead Generation

The importance of landing pages for industrial lead generation cannot be overstated. Why? That’s where conversions happen—visitors turn into leads. Landing pages are where your visitors first land from a marketing campaign or a social … Read more

The post, %Landing Pages for Industrial Lead Generation% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

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3 FAQs About Manufacturing Content Marketing

I understand you may have more than three Frequently Asked Questions (FAQs) about manufacturing content marketing. This post will focus on the three questions that my manufacturing clients ask me most often. To validate my … Read more

The post, %3 FAQs About Manufacturing Content Marketing% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

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Industrial Customer Journey and the Digital Experience

Understanding the industrial customer journey is essential to the success of digital marketing with content. Based on my conversations with manufacturers, I sometimes get the impression that it is just a marketing exercise to them … Read more

The post, %Industrial Customer Journey and the Digital Experience% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

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Why Retrofitting Industrial Website Redesigns Usually Don’t Work

Industrial website redesigns are major undertakings, not something you want to decide or do in a hurry. They require careful planning and input from many stakeholders for them to succeed. I’m talking about redesigns that … Read more

The post, %Why Retrofitting Industrial Website Redesigns Usually Don’t Work% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

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Using CAD and BIM Files in Manufacturing Content Marketing

CAD and BIM files are not the first things that come to mind when one talks about manufacturing content marketing. However, they are two of the most valuable and effective content assets to use for … Read more

The post, %Using CAD and BIM Files in Manufacturing Content Marketing% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

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How to Make Industrial Email Marketing Work for You

Industrial email marketing may not get the same attention and love as it used to because of social media. However, don’t abandon it because it is still highly effective when targeting engineers and technical professionals. … Read more

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How Air-cooled solutions are re-gaining the throne in the District Cooling Industry

The District Cooling Plants are playing an important role nowadays. Through the years, humanity has been technologically improving its homes, entertainment and works spaces. Air cooled solutions, such as air conditioning, has been turned into a necessity for our society and like all the other technologies that are always looking to improve in efficiency, price and environmental aspects, the AC has to do it as well.

Humanity will face huge changes in these following decades, along with the transition from Fossil Fuels to the booming industry of Renewable Energies, and needs to be prepared to follow the trend.

The forecast for renewables

The time is running as the governments are changing their politics to meet the climate targets, and this creates a friendly environment for clean Energy Producers, which seems like a soft transition for the Energy Sector.

At the end of the decade of the 2010’s a health crisis hit the Energy Sector because of the lack of demand for oil and now the governments are aware of the damage that the economy can suffer if it’s being based in Fossil Fuels.

According to the International Energy Agency (IEA), the forecast for Wind and Photovoltaic electricity generation is expected to exceed the Natural Gas generation capacity by 2023 and coal by 2024, ending the 5-decade reign of coal as the top power provider. With offshore wind being one of the fastest-growing markets as its costs plummet. By 2025, renewables will have usurped coal to become the biggest source of electricity generation globally.

Source: IEA, Total installed power capacity by fuel and technology 2019-2025, main case, IEA, Paris

By the other hand, in 2020 alone the Net Installed Renewable Capacity was expected to grow by nearly 4% globally, reaching almost 200 GW. Accomplished by huge increase in power generation by Wind and Hydropower accounting for the impressive 90% of the increase in Total Power Capacity worldwide.

This trend will continue in the near future and is clearly expected that Renewable Energies will overtake Fossil Fuels. This means that this generated electrical energy will be cheaper, environmentally friendly, and easier to get overtime.

Environmentally friendly technologies are the future

With every single gear in the world moving towards new technologies that can be sustainable and efficient for the well-being of the planet and humanity, the District Cooling scheme is changing too, bringing back a loyal technology that has been part of the solutions for decades.

The Air-cooled technology for condensation has been implemented in numerous projects all around the world, little by little being alternated by another more efficient technology, the Water-cooled condensation systems. This alternation became usual in big projects, and as always, better efficiency takes a better roll on the energetic consumption of big-scale projects.

However, with the fast-growing market of renewable energies and its power generated to be more abundant every year, the scale balances more and more giving the Air-cooled technology a hand in its weak point which is power consumption.

The Owners of developments, Users and Authorities are now looking towards green solutions and this technology offers the perfect match when supported by renewable energies. Environmentally speaking, it has inherent advantages over a Water-cooled solution as:

• ZERO water consumption
• No need for chemicals for water treatment
• Non-risk of legionella or other microorganisms
• No discharge of highly contaminated wastewater

Green power generation along with a non-contaminant solution is the opportunity area to be implemented for the environment and Eco-Friendly Developments like Smart Cities.

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